‘pertaining to the breaking of the whole into its component parts thereby resolving cause and effect’

Analytica Japan was launched in 1997 to undertake Japanese policy research. ‘If it works in Wichita it will work in Wakamatsu’ has often proven to be an expensive fallacy. The implicit assumption of the similarity of the Japanese market to the home market has given foreign company senior management much grief. As one interviewee memorably said, " would be easiest for everyone to play by the universalist rules of the game: as a German it would be so much easier to understand rugger, if rugger were to be played by the rules of soccer. Every country has its own rules and one has to face up to that fact....."

Analytica Japan LLC, 5-15-7 Sendagaya, Shibuya-ku, Tokyo 151-0051, Japan